Archive for January, 2022

Walmart and Plenty Partner To Lead the Future of Fresh Produce

Posted on: January 28th, 2022 by Kirenaga Partners

Retail leader and indoor farming company enter into a long-term strategic partnership with an equity investment to bring fresh, peak-flavor produce to shoppers year-round

BENTONVILLE, Ark. & SOUTH SAN FRANCISCO, Calif.–(BUSINESS WIRE)–Walmart andPlenty Unlimited Inc. today announced Walmart signed an agreement to invest in Plenty, an indoor vertical farming company, as part of their $400M Series E funding round subject to a regulatory approval. Walmart’s equity investment is part of a broader strategic partnership to utilize Plenty’s indoor vertical farming technology platform to deliver fresh produce to Walmart retail stores. As part of the investment, at closing, Walmart will also join Plenty’s Board of Directors.

Together, Walmart and Plenty will work collaboratively to create a new, market leading product category in vertical farming by delivering the freshness and quality that Walmart customers expect, year-round. The long-term commercial agreement allows Walmart to source Plenty’s leafy greens for all its California stores from Plenty’s Compton farm beginning later this year. Walmart is the first large U.S. retailer to significantly invest in vertical farming.

“At Walmart, we are focused on identifying and investing in innovative food solutions to bring our customers the freshest, highest-quality foods at the best prices,” said Charles Redfield, chief merchandising officer, Walmart U.S. “We believe Plenty is a proven leader in a new era of agriculture, one that offers pesticide-free, peak-flavor produce to shoppers every day of the year. This partnership not only accelerates agricultural innovation, but reinforces our commitment to sustainability, by delivering a new category of fresh that is good for people and the planet.”

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