BlurtBox is seeking to redefine the feedback relationship between consumers and retail businesses. Its platform allows customers to provide discrete feedback to businesses in real time that businesses can view and respond to via a personalized dashboard. By providing customers an anonymous, private, and easy means to submit their thoughts, businesses get more of the unfiltered view of consumer perspective that’s so important to continued improvement and profitability while enabling businesses to address problems before they become ugly public reviews. With customers like WalMart, Burger King, Dominoes, and Starbucks, businesses are finding value in the BlurtBox solution to consumer feedback.